Cirebon International Conference on Education and Economics Proceeding
AN ANALYSIS OF NEW WORDS IN REALITY SHOW: SOCIOLINGUISTIC PERSPECTIVE
Even though New Words has been the subject of numerous studies, none of them have systematically investigated the types of new words found and the social factors used by the speaker in the reality TV show. This reality TV shows-based research, framed within the concept of Morphology as a result of the spread of English as a global language, proposes an instructional design for sociolinguistics learning mediated by YouTube as a virtual platform. The method is using qualitative. The data sources are from various reality TV shows from Net TV, Trans TV, and Trans 7. The results of the research are founds some new words such as: Baper, E-Commerce, Ambyar, Gemoy, FYP, Pargoy, Ghosting, and so on, while the factors affected using new words by speakers because of Geographical Dialect, Linguistics Innovations, Social Group Influence, Globalization Influence, and Development of Technology and Science.
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FOSTERING ETHICAL BEHAVIOR: UNVEILING THE INTERPLAY OF ETHICAL WORK CLIMATE, TRANSPARENT COMMUNICATION, AND PERSON-ORGANIZATION FIT
Recently, there has been a lot of unethical behavior in the world of work. Such as disclosures, acts of corruption, insulting officials, and even the widespread use of harsh and unethical language in the world of work. Therefore, this research proposes a mechanism model that influences ethical behavior in the world of work specifically in the ministry of agriculture environment. The research objective is to examine the influence of an ethical work climate on ethical behavior which is mediated by the formation of transparent communication and strengthened by the existence of person-organization fit. The method used to test this is using PROCESS V.3.5. This analysis technique was chosen because of PROCESS's strength in testing models that contain mediation and moderation by producing a mediation moderation index, as well as the ability to display moderation graphs. The respondents sampled in this research were 122 employees. Employees from various sectors, because sampling uses chain referral sampling which rolls from one respondent to another. The results show that an ethical work climate influences ethical behavior mediated by transparent communication. Furthermore, the better suited employees are to the organization, the stronger the influence of transparent communication on ethical behavior. This language provides benefits by providing insight into the need to organize a work climate that displays ethics, so that employees will be more accustomed to behaving ethically. And the need to promote open communication. Apart from that, organizational harmony with actors or employees also has a role in strengthening the formation of ethical behavior.
MALGUDI DAYS IN THE INDONESIAN CLASSROOM: FOSTERING LITERACY, CRITICAL THINKING, AND GLOBAL CITIZENSHIP FOR A COMPETITIVE WORKFORCE (ALIGNED WITH SDG 4)
In today’s interconnected world, fostering a well-rounded workforce equipped with literacy, critical thinking skills, and a sense of global citizenship is paramount. This research explores the potential of R.K. Narayan’s Malgudi Days to achieve this objective within Indonesian classrooms, aligning with Sustainable Development Goal 4 (SDG 4) of ensuring quality education. Malgudi Days, set in the fictional Indian town of Malgudi, offers relatable characters and themes that transcend geographical boundaries. This study examines how these stories can enhance Indonesian students’ literacy skills through engaging narratives and diverse writing styles. Beyond language mechanics, analysing characters’ struggles and societal issues encourages critical thinking about universal human experiences and ethical dilemmas, fostering intercultural understanding and empathy. Additionally, the research highlights how Malgudi Days can cultivate a sense of global citizenship. By exploring lives in a different cultural context, students develop a broader worldview, learning to identify commonalities and celebrate differences, thus preparing them for effective communication and collaboration in a globalised workforce. This study contributes to improving educational outcomes in Indonesia by demonstrating the power of literature to nurture well-rounded individuals. By integrating Malgudi Days into the curriculum, Indonesian classrooms can empower students with the critical thinking, literacy, and global citizenship skills necessary to thrive in the 21st century.
LINGUISTIC STYLE ON AUDIENCE ENGAGEMENT: A STUDY OF MICRO-INFLUENCER CONTENT
This study investigates Linguistic style on audience engagement in the context of micro-influencer content on social media platforms. Micro-influencers, characterized by their relatively small but highly engaged follower base, often leverage unique linguistic styles to connect with their audience. Through a mixed-methods approach combining quantitative content analysis and qualitative discourse analysis, this research examines a sample of micro-influencer posts across various social media channels. The study aims to identify key linguistic features that correlate with higher levels of audience engagement, defined through metrics such as likes, comments, shares, and follower growth. By analyzing variables such as tone, formality, use of slang, and the presence of narrative elements, the research seeks to uncover patterns that contribute to effective communication strategies. Preliminary findings suggest that a conversational tone, inclusive language, and the strategic use of personal anecdotes significantly enhance audience interaction. Additionally, posts that balance authenticity with promotional content tend to foster greater trust and loyalty among followers. The study contributes to the growing body of literature on digital marketing and influencer communication by providing actionable insights for micro-influencers and marketers aiming to optimize their content for better audience engagement.
GOAL-ORIENTED EVALUATION MODEL IN LEARNING POEM APPRECIATION BASED ON LOCAL COLOURS IN UNIVERSITY
The purpose of this research is to describe the evaluation model of local colour-based poem appreciation learning in university. Local colour-based poem appreciation learning could become a medium to introduce local cultural values to students. Based on various strategies, methods and approaches towards achievement of learning objectives, the implementation of local content-based poem appreciation learning may provide meaningful learning. The research method in this study is a descriptive qualitative method with a designed case strategy. The research location is at Swadaya Gunung Jati University, Cirebon. The research data consisted of primary data and secondary data. Data collection techniques through interviews, observations and questionnaires. The data in this study were processed using interactive analysis techniques. The results showed that the goal-oriented evaluation model of learning local content- based poem appreciation was carried out by Formulating objectives, classifying objectives, formulating objectives in behavioural terms, determining the time to achieve the objectives, choosing to develop appropriate measurement methods, collecting data, and analogising the results data to the objectives.
IMPLEMENTATION OF MEDIA PHYSIC EDUCATION TECHNOLOGY IN LEARNING SCIENCE WITH SAINTIFIC APPROACH
This research aims to describe the use of PhET media in science learning, specifically on the topic of electricity, with the expectation that students can engage in active, independent learning, think critically, enhance digital literacy, and facilitate understanding of electrical circuit concepts. The research method used is qualitative, focusing on the application of PhET simulation media in science subjects, particularly electricity, for the fifth-grade students at SDN Sukasari. The subjects of this study are 16 fifth-grade students. The data obtained were analyzed using the Miles and Huberman data analysis model, which includes data collection, data reduction, data presentation, and conclusion drawing. The observations revealed that after implementing the PhET simulation media, students were able to engage in learning actively, independently, think critically, enhance digital literacy, and facilitate their understanding of electrical circuit concepts. However, there were challenges encountered, such as the instability of the internet connection at SDN Sukasari during the simulation process using PhET, which hindered the learning process since PhET is a digital media that requires an internet connection.
Abstract Robot advisors offer several advantages over traditional financial advisory services. However, robo-advisors are not without their drawbacks. This research aims to identify the extent to which individualistic traits influence investors' initial level of trust in financial robots. The contribution of this research is to provide insights that can be used by financial service providers and help young investors to invest easily. This research uses quantitative research methods. In quantitative research, researchers collect data through structured measurement instruments such as questionnaires to respondents via Google Form. Trustworthiness refers to a person's general willingness to trust other people in uncertain situations. Performance expectations include aspects of effectiveness, compatibility with the system used, and financial robot capabilities in the field of financial planning. Social influences from the surrounding environment, such as peers or family, can have a positive impact on trust. Trustworthiness, performance expectations, and social influence emerge as important factors influencing investors' decisions to adopt robo-advisors. As technology continues to develop and shape the financial services industry, addressing these psychological and social factors will be critical in driving widespread acceptance and use of automated investment platforms.
BEYOND LECTURES - A QUALITATIVE INQUIRY INTO STUDENT EXPERIENCES AND VIEWS ON THE OPEN-DISCUSSION METHOD IN LEARNING ENVIRONMENTS
This study investigates the impact of open discussion methods on student learning in Indonesian language classes. Two research questions were explored: 1) how does open discussion influence student motivation? and 2) how does it affect active student participation? Quantitative data was collected from two classes of approximately 34 students each using a survey instrument containing 12 questions (6 for each research question). Statistical analysis revealed positive influences of open discussion methods on both student motivation (mean score = 4.26, SD = 0.92) and active participation (mean score = 4.26, SD = 1.13). The low standard deviations suggest relative consistency in students' perceptions of these benefits. Overall, this study adds to the understanding of factors promoting positive student learning experiences and outcomes, specifically through the implementation of open discussion methods.
HOW THE LOCAL GOVERNMENT PROMOTE THEIR TOURISM DESTINATION TOWARD ADVERTISEMENT: A CASE STUDY OF TRANSLATION
After covid 19, Indonesia as one of the affected country tries to raise their economic sectors. One of the ways to improve the economic growth is from the tourism sectors. The local governments of Indonesian country try to promote their tourism destination by using online and offline advertisement. On the advertisements, they write the information by using English and Indonesian language. This research was to analyze how the local government promotes their tourism destination towards advertisement. It used a qualitative research by using case study design. Data were collected from a brochure written by the local government containing the tourism destination information and it used a document checklist for the research instrument. Then, data were analyzed by using the content analysis and theory from Larson about translation. The research shows that most of the translations are in the types of literal translation where it makes the information is unclear. Then, it is also found that there are some lexical equivalences having incorrect diction and ambiguity meaning in the target language for translating some of cultural materials. By conducting this research, it is expected that the local government could improve the way they inform their tourism destination well because it will give clear and accurate information for the tourist.
UTILIZATION OF QRIS E-WALLET IN GENERATION Z: RISK AND SECURITY PERSPECTIVE
Technological advancements have revolutionized payment systems, notably through the adoption of the Quick Response Indonesian Standard (QRIS) in e-wallet platforms. this study investigates the impact of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Risk (PR) and Perceived Security (PS) on Generation Z’s intention to use QRIS e-wallets. The Technology Acceptance Model (TAM) serves as the theoretical framework, employing snowball sampling for data collection. the analysis is conducted using SmartPLS 4.0, yielding significant findings: PU and PS positively influence intention to use QRIS e-wallets for transactions, whereas PEOU and PR show no significant impact. these results suggest that ecnhancing user-friendly features and ensuring robust security measures could bolster QRIS e-wallet adoption rates among Generation Z. In its practical implications, financial institutions and platform providers are encouraged to improve security and minimize the risks posed by QRIS e-wallets. The liminations of research is that only focuses on one generation and not in general QRIS e-wallet users. In addition, this research contributes to evaluating the effectiveness and efficiency of a non-cash payment system that can provide benefits, convenience, minimize the risk and security of users, especially generation Z in the context of QRIS e-wallet.
THE IMPACT OF BOYCOTT ON FINANCIAL PERFORMANCE AND MARKET REACTION AT PT UNILEVER INDONESIA
This study aims to analyze the impact of the boycott of PT Uniliver Indonesia affiliated with pro-israel on financial performance and market reaction. Data was collected through analysis techniques using financial ratios such as Return on Asset (ROA), Return on Equity (ROE), Current Ratio and Debt to Equity ratio (DER) and analysis of stock price movements. The results showed that ROA decreased after the boycott due to decreased net income compared to total assets. The company's Current Ratio decreased after the boycott, due to current debt greater than the current assets owned by the company. However, ROE has increased after the boycott due to the expenses earned by the company not considering the capital working in the company. DER has increased due to the company's inaccuracy in taking production capital and marketing processes. And the results of the stock price movement are in a condition that tends to decline. This study provides results that the boycott of pro-Israel affiliated products has a significant impact on several aspects of the company's financial performance and Market Reaction.
UTILIZATION OF BLOG AS A MEANS OF PUBLICATION OF STUDENT WRITING IN LEARNING NEWS TEXT WRITING
The background of this study is the tendency of low student interest in learning to write. This raises the interest of the author to make research on digital-based learning media on news text writing material. the purpose of this study was to determine the ability of students in writing news text and to know how the use of blog as a means of publication of Student News Text. The method used in this study is a qualitative descriptive method. Research Data were collected using performance tests, observation techniques, and survey techniques. The data sources used in this study were 53 students of Class XI who had studied news text material. The analysis unit looked at students ' ability to write news texts and the use of blog media as a means of publishing student news texts. The results showed that students have been able to write the text of the news by paying attention to the suitability of the theme and title of the news, the accuracy of the elements of the news, and the suitability of the structure of the news. In addition, the activity of writing news texts using blog media is going well. It is characterized by excellent student response during the learning process. As many as 73.6% of students said that they want to develop a blog that they have as a means of practicing and media publication of their works.
ANALYSIS OF STUDENT CHARACTERISTICS THROUGH NON-COGNITIVE DIAGNOSTIC ASSESSMENT AS THE BASIS FOR THE IMPLEMENTATION OF DIFFERENTIATED LEARNING IN GRADE IV OF ELEMENTARY SCHOOL
Non-cognitive diagnostic assessment has become the main concern to find out how the characteristics of each student are, this is an effort to improve learning outcomes that are centered and on the side of students, so that students can be facilitated according to their characteristics. This article reviews the importance of using non-cognitive diagnostic assessments that aim to create a differentiated learning environment, learning facilitated by educators according to the characteristics of each learner, this can support the improvement of all the potential that students have, because each learner has their own uniqueness, and they have the right to succeed in their education. So it is very important for educators to know what the characteristics of the students they will face.
SOCIAL-EMOTIONAL PROFILING IN THE PROCESS OF DEVELOPMENTALLY APPROPRIATE PRACTICE IN PREPARATION FOR LEARNING DESIGN
The results of observations of students' social-emotional development, especially regarding students' social-emotional development, are still low, because students do not know how to express the emotions they experience in the social environment. It is important for teachers to know students' emotions before learning, which helps teachers to instill meaningful learning in students. The approach in this research uses a qualitative approach with a literature study research method. This research is aimed at the Developmentally Appropriate Practice process in conducting socio-emotional profiling to design learning plans. The result of this research is that lesson planning according to DAP strategy based on socio-emotional profiling should target learning as an interactive process. 45132Teachers need to create an environment where learners can learn actively through exploration and interaction with teachers, friends and the surrounding community. In planning this learning, learning preparation through the observation of students' socio-emotional profiling in the dap process needs to be arranged based on age suitability, individual suitability (talents, interests, strengths and weaknesses and experience in interacting), and social crocodile suitability where the DAP process or method can be carried out in accordance with the developmental stage of students who can show the uniqueness of students in each learning activity.
DESIGN OF ETHNOMATHEMATICS-BASED LEARNING TOOLS VIEWED FROM AN ISLAMIC CULTURAL PERSPECTIVE (CASE STUDY: ISLAMIC BOARDINGSCHOOLS IN CIREBON-INDONESIA AND PENANG-MALAYSIA)
Learning tools are an important element in teaching and learning in the classroom. Educators should have their own learning tools to be more professional and systematic when teaching. Ethnomathematics-based learning tools are unique and have strengths that can be studied more deeply in this research. The combination of culture-based learning combined with contextual or realistic discoveries of Mathematics concepts makes it a very different field of study and has its own study for students' knowledge. The strong Islamic culture in the Cirebon region creates great potential in creating unique learning device designs that have strong character to develop students' character education. Likewise, the education system in Malaysia is Islamic-based. Of course, teaching and learning activities in schools must require a learning device design that is adapted to the Islamic culture that exists there. This gap is what makes it suitable between the two countries to conduct international collaborative research between schools in Cirebon and in Malaysia. The ethnomathematics context that will be studied is the discovery of ethnomathematics concepts in the Ancient Gamel Mosque in Gamel village, Plered, Cirebon Regency and the discovery of ethnomathematics concepts in the relics of Sunan Kalijaga in Cirebon City. These two places are sufficient for designing ethnomathematics-based learning tools with an Islamic cultural perspective which will later be tested in two countries, namely Cirebon and Malaysia. The design of the learning tools in question starts from the syllabus, curriculum, lesson plans and assessment rubrics. Thus, this study can design this learning tool and at the same time try it out at two boarding schools in Cirebon and Malaysia. Thus, the research data obtained is the result of distributing questionnaires, interviews and tests to subjects, namely junior high school level students (quantitative in nature).
ANALYSIS OF STUDENT LEARNING DIFFICULTIES REVIEWED FROM THE ASPECT OF COGNITIVE PROCESSES
Learning difficulties in mathematics can be a significant obstacle in a student's academic achievement and can affect their self-confidence in terms of their mathematical abilities. This phenomenon requires a deep understanding of the cognitive processes involved in mathematics learning. By understanding the cognitive aspects underlying mathematics learning difficulties, we can identify effective intervention strategies to help students overcome their difficulties. This research aims to explore the analysis of students' mathematics learning difficulties by considering aspects of the cognitive processes involved. The cognitive process here refers to the assessment preparation guide which consists of connecting with previous knowledge, making connections in the text, making inferences, vocabulary, summarizing the text, mathematical thinking, multimodal literacy, and metacognition. This type of research is descriptive qualitative research. Namely research that is described through writing and words. The data collection technique in this research was a diagnostic test on Opportunity material in class XII MIPA 2, totaling 34 students. Based on research results, most students still do not have sufficient ability to use previous knowledge in understanding a text. Strengthening material concepts and skills is highly prioritized in learning, especially in linking the relationship between existing knowledge and text content, and strategies are needed to apply this knowledge.
STRATEGY FOR DEVELOPING ECONOMIC POTENTIAL IN KERATON VILLAGE SURANENGGALA DISTRICT
Keraton Village, Suranenggala District, Cirebon Regency, is an area with rural characteristics dependent on the agricultural, livestock, industrial and trade sectors.. To support the success of tasks in Keraton Village requires information and two-way communication, as well as good relationships with all parties, both internal and external. Good village management will produce benefits for the institution, especially in terms of maintaining a good performance image. In this research, it will be analyzed forachieve this goal by using descriptive statistical analysis and qualitative descriptive analysis. With data collection techniques that focus more on frank or covert observation, in-depth interviews and documentation. The sampling technique used in this research is purposive sampling which is used to look for data on village development program strategies, so those who understand the village development strategy best are the village head and his colleagues. Based on the interview results, it can be seen that personal selling is the source of information that is most widely obtained by the public. This was proven by 21 people or 56.8%. Meanwhile, the location factor was the least source of information, namely from 7 people or 18.9%.The results of the analysis show that the entire Keraton Village has potential in the agricultural, livestock, industrial and trade sectors. To optimize the village's potential, revitalizing the role of all existing institutions in the village is very necessary.
AN INTERVENTION: SOCIAL EMOTIONAL LEARNING APPROACH ON STUDENT’S SELF-MANAGEMENT
This paper presents intervention findings on student self-management using the Social Emotional Learning (SEL) approach. The participant was one primary student in a class that consisted of fifteen students. The study employed a case study. It was divided into four sections which are observation, assessment, intervention, and monitoring. In collecting data, the researchers used notes from observation, interviews, worksheets, and writing guidelines. The development of student’s self-management was measured through observation from the beginning until monitoring. The interviewees are people who have direct contacts such as classmates, homeroom teacher, and subjects’ teachers. During the intervention, the student was treated using various teaching media such as board games, reading aloud, watching videos, teaching calming down and problem-solving techniques. The indicators of this intervention were (1) The student was able to tell his emotion correctly to his teacher (2) The student was able to calm himself using the calming down technique from intervention treatment (3) The student was able to solve his problem in writing task using the technique given. The result showed that when the student felt angry, the student was able to use his calming down techniques which were drinking water and keeping himself calm in silence (indicator 2). In addition, one day a week the student completed his writing task as his challenging task by making more effort (indicator 3). However, one day in a week, the student showed his anger silently and could not tell his feelings to the teacher.
DIAGNOSTIC ASSESSMENT IN DIFFERENTIATED LEARNING: SUPPORTING STUDENTS' NEEDS FOR ENHANCED LEARNING
Differentiated learning is at the forefront of efforts to create a more equitable and inclusive education system, diagnostic assessments play a key role in understanding students' individual learning needs and designing appropriate interventions. However, the implementation of diagnostic assessments in supporting differentiated learning still has challenges. This research aims to explore effective strategies in diagnostic assessment and their impact on the learning process and student learning outcomes. This research method uses a literature review approach to investigate the role of diagnostic assessment in supporting differentiation learning, analysis of key findings related to the role of diagnostic assessment in supporting differentiation learning. This includes identifying effective strategies in implementing diagnostic assessments, as well as their impact on improving learning for students. The findings show that the implementation of differentiated learning by utilizing diagnostic assessment data has a positive impact on student learning and learning outcomes. By understanding students' conditions through diagnostic assessments, teachers can determine appropriate follow-up in the form of content, process or product differentiation. The scientific contribution of this research is a deeper understanding of the role of diagnostic assessment in supporting differentiation learning.
USING VINAY AND DARBELNET MODEL TO COMPARE MAJOR TYPES OF TRANSLATION BETWEEN INDONESIAN AND ENGLISH: WHEN LEXICOLOGY, STRUCTURE AND CULTURE
This research aims to analyze and to describe the sentence structure differences between English and Indonesian language as well as the procedures of translation in text Osaka from Garuda Magazine and Sekilas Musim di Korea. The translation strategies employed, and how to find out the form and the occurrences of those translation procedures which were proposed by Vinay and Darbelnet. Major types of translation procedures have been identified, which are literal translation, calque, borrowing, reduction, adapting, and transposition. This research uses a qualitative approach in which data analysis and interpretation occur. The result of data analysis shows that some of the procedures proposed by Vinay and Darbelnet occured and the sentence structure differences can be identified within the source and the target language. The data are translated using translation procedures and reveals that various and appropriate techniques will result to better translation quality.
IMPLEMENTATION OF GAGNE’S THEORY ON MATHEMATICS LEARNING OUTCOMES
This research aims to help us understand the learning process that occurs within children. Its application in learning addition and subtraction in 7 year old children. This research uses a descriptive method, namely describing or explaining variables in the field based on a literature review. Data regarding learning outcomes in addition and subtraction material for children aged 7 years as a research sample were obtained through questions. Remembering the concepts that will be studied such as addition is used to add the number of numbers with numbers, and subtraction to subtract the number of numbers with numbers. The researcher gave 5 candies and gave the child a question, he had to do the question correctly and precisely, if he was wrong then the candy would be deducted. So the results of this research show that there is an influence of the application of learning using Gagne’s theory on the learning outcomes of 7 year old children.
Cyberattacks have become a significant threat to critical infrastructure and digital businesses. This research examines the importance of disclosing cyber risk management information in supporting investor confidence and corporate reputation management amid the growing threat. The study uses statistical data to highlight the prevalence of cyberattacks in ASEAN countries, with Indonesia leading in the number of cases. The voluntary disclosure of cyber risk management in corporate financial reports is studied in the context of factors such as company size, profitability and leverage. The results show that companies with larger size tend to make more extensive disclosures, while high profitability and low leverage also contribute to greater voluntary disclosure practices. The implications of this study highlight the need for the adoption of better disclosure practices as a strategy to manage information risk and build trust in today's digitalized global marketplace.
INTEGRATING SUSTAINABLE DEVELOPMENT INTO EDUCATION: STRATEGIES FOR TRANSFORMING CURRICULUM AND PRACTICE
This paper explores the pivotal role of education in fostering sustainable development. Education is defined not only as the acquisition of knowledge but as a process of self-development that enhances understanding, consciousness, and capabilities. Given the unsustainable trends of current advancements, the paper emphasizes the need for education to address and integrate sustainability principles. It argues that education should provide the necessary awareness and training to shape the minds of youth towards sustainability. The paper highlights how educators and educational institutions can evolve into essential tools for achieving sustainability by incorporating sustainable development practices into their curricula. It offers practical solutions for how institutions can integrate waste management and sustainable practices into their operations, thereby setting a tangible example for students and inspiring a broader cultural shift towards sustainability.
STUDENTS' DIGITAL LITERACY COMPETENCIES IN INDONESIAN LANGUAGE SUBJECTS
This study aims to describe the level of digital literacy competence of students in students in grades X and XI of SMKS NU Tasikmalaya in the 2022/2023 academic year in Indonesian language subjects with reference to digital literacy competencies. These competencies include: 1) Internet searching; 2) Hypertextual Navigatuon; 3) Content Evaluation; and 4) Knowledge Assembly. This research uses a qualitative approach with analytical descriptive method. The population of this study were students in grades X and XI of SMKS NU Tasikmalaya in the 2022/2023 academic year totaling 202 people, while the sample amounted to 16 people. The sampling technique used purposive technique by considering the main criteria, namely the facilities owned by students. The instrument used is a questionnaire using googleform and interviews via WhatsApp. The results showed that students in grades X and XI of SMKS NU Tasikmalaya had mastered all four digital literacy competencies, namely 1) internet searching with a good category; 2) hypertextual navigation with a good category; 3) information content evaluation; and 4) knowledge assembly with a good category. Apart from that, they still need guidance and direction regarding the credibility of the information and material they get. Based on this, it can be concluded that students in grades X and XI of SMKS NU Tasikmalaya in the 2022/2023 academic year have mastered all indicators of digital literacy competence in Indonesian language subjects.
ANALYSIS OF READING LITERACY IN INDONESIAN LANGUAGE LEARNING IN SMP NEGERI 2 CIREBON CITY, WEST JAVA
The aim of this research is to obtain information about reading literacy and the urgency of reading literacy in Indonesian language learning at SMP Negeri 2 Cirebon City, West Java. The approach used in this research is a qualitative method with descriptive analysis. The techniques used to obtain data in this research were observation, interviews and documentation studies. Data collection tools include observation guides, interview guides and documentation. The results of the research show that reading literacy has been applied to Indonesian language learning at SMP Negeri 2 Cirebon City, West Java. There are indicators that serve as benchmarks for reading literacy activities, namely having a reading journal, the school has involved the community and alumni in reading literacy activities, the school's commitment to emphasizing reading literacy activities, the existence of a reading corner in the classroom, the existence of reading literacy activities during 15 minutes before learning starts, and there is already a name for the School Literacy Movement activity, namely Readaton. Literacy reading is carried out every Wednesday. Starting at: 07.00 – 07.15 WIB. There is an evaluation after the Readaton activity, guided by the teacher who supervises literacy to come forward to read the reading literacy results. For example, when I supervised reading literacy in class VII E. There were types of books read, namely fiction and non-fiction books. The urgency of reading literacy, namely: (a) can expand insight and knowledge, (b) makes the brain work more optimally, (c) helps critical thinking, (d) sharpens the ability to understand reading information, and (e) helps in taking decision.
THE WAY BRAND AMBASSADORS AND BRAND IMAGE AFFECT THE PURCHASING DECISIONS: THE MEDIATING ROLE OF BRAND TRUST
This research examines how brand trust mediates the relationship between brand ambassadors, brand image, and purchasing decisions. The study includes 150 active respondents with transaction experience on Bukalapak, using non-probability sampling and a questionnaire with a 1-7 interval scale for data collection. Path analysis and Sobel tests were applied for data analysis and hypothesis testing. Findings reveal that brand ambassadors and brand image significantly influence brand trust, but do not directly impact purchasing decisions. In contrast, brand trust significantly affects purchasing decisions, playing a crucial mediating role between brand ambassadors, brand image, and consumer purchasing choices. This study underscores brand trust’s pivotal role in the consumer decision-making process within the online marketplace context. The results contribute to understanding how perceptions of brand ambassadors and brand image translate into consumer trust, ultimately influencing purchase behaviors. Such insights are valuable for marketers aiming to leverage brand ambassadors and enhance the brand image to foster consumer trust and drive purchasing decisions effectively in competitive digital environments.
The USE OF REVERSED CLASSROOM LEARNING MODEL TO IMPROVE STUDENTS' SKILLS IN WRITING DESCRIPTION TEXT
In this modern era with the sophistication of digital technology, teachers are required to be able to understand and have skills in using learning models. So that learning is easily understood by students. So, the learning used must be effective and efficient. To fulfill all that, researchers use the inverted classroom learning model in learning to write description text. The purpose of this study is to determine students' activities using the flipped classroom learning model in learning to write description text and to determine the effectiveness of the flipped classroom learning model. This research consists of three stages. Each stage consists of an initial test before treatment and a final test after treatment. The information collection strategies utilized were perception, survey, and test come about. The investigate strategy utilized was a pseudo-experimental strategy with a time arrangement plan. The research shows that the learning of descriptive text using the flipped classroom learning model is more effective. This can be seen from the average value at each stage of the test, the final test conducted is higher and significant than the initial test. Based on the results of the research that has been conducted by researchers at SMP Negeri 1 Susukan, Cirebon Regency by using the inverted classroom learning model in learning description text is effectively used to improve students' ability to write description text.
POTRAIT OF ENVIRONMENTAL DAMAGE IN THE NOVEL ISINGA ROMAN PAPUA BY DOROTHEA ROSA HERLIANY: AN ECORITICAL STUDY
This article discusses the portrait of environmental damage that occurred in the interior forest areas of Papua in the Novel Isinga Roman Papua by Dorothea Rosa Herliany. This research uses a descriptive analysis method using literary ecocriticism theory and a discourse approach. To be able to understand the portrait of environmental damage that occurred in Isinga, this research uses the ecocritical theory put forward by Greg Garrard. The research results indicate that the novel can describe environmental damage in the form of pollution, wilderness, apocalypse, dwelling, animals and earth. Based on the six indicators of environmental damage contained in the novel, it can be concluded that Isinga tries to show the environmental damage that occurs in the novel in the form of its causes and impacts through events involving the characters.
CURRENT RATIO PREDICTION BASED ON CHANGES INCREASED CASH TURNOVER AND TURNOVER RECEIVABLES FROM MANUFACTURING COMPANIES REGISTERED CEMENT SUB SECTORS ON THE INDONESIAN STOCK EXCHANGE PERIOD 2006-2017
The building materials sector is one of the sectors that is a mainstay of economic growth and is often required to continue to increase its contribution as measured by national GDP. This is a serious challenge, considering that the global economy is currently in crisis, which needs to be feared that it will have an impact on increasing infrastructure production process costs and decreasing banking liquidity levels (which makes it difficult to obtain credit, including capital and guarantees). This type of research uses basic research which aims to find new knowledge about new phenomena about fundamental phenomena. Sample selection used the Porposive Sampling method. The results partially show that Cash Turnover has an effect on the Current Ratio, while Receivables Turnover has no effect on the Current Ratio. Simultaneously, the variables Cash Turnover and Receivables Turnover influence the Current Ratio. In this way, cash will be used more quickly to finance all the company's operational activities so that it does not disrupt the company's financial condition and the higher the company's receivables turnover, the better it will be, because the company is able to control its receivables to avoid bad debts.
STOCK PRICE VOLATILITY IN VIEW OF PROFITABILITY AND DEBT POLICY
The term stock price volatility is used to characterize changes in stock price. Stock price changes are erratic because they depend on the frequency and volume of trading transaction. This study intends to investigate the relationship between stock price volatility and profitability and debt management in LQ45 index companies listed on the Indonesia Stock Exchange for the 2020-2022 time frame. Basic research employing quantitative data is what this type of research entails. For the years 2020-2022, there are 135 LQ45 Index Companies listed on the Indonesia Stock Exchange. The research used 90 companies as its sample. Purposive sampling was utilized as the sample technique in this investigation. Multiple linear regression analysis is the method employed. The research findings indicate the while debt policy has no impact on stock price volatility, profitability has an impact on it.
FOLKLORE DIGITAL TEACHING MATERIALS CONTAINS MORAL VALUES FROM THE BABAD INDRAMAYU FOR HIGH SCHOOL AND MADRASAH ALIYAH STUDENTS
This research aims to overcome the limitations of folklore teaching materials that highlight the moral values ​​of a region. The development of digital folklore teaching materials containing moral values ​​that are developed based on stories related to the name of a region or area around where students live is very necessary. The use of digital technology can help in developing teaching materials. Utilizing teaching materials from the students' environment will be able to increase students' understanding and is an effort to adapt the materials to students' needs. The method used is research and development using the Analyze Design Development Implement and Evaluate (ADDIE) model. The research process began by analyzing 20 folk tales from the Babad Indramayu which have moral values. From the selected folk tales, folk tales were selected that had moral values ​​that were suitable to be conveyed to high school students. The design of teaching materials balances the results of the analysis of teaching materials containing moral values ​​that are appropriate to the age of the students with the results of the analysis of learning outcomes. The teaching materials that have been developed are validated by experts in teaching materials, literature and learning media. Apart from that, a suitability test was also carried out on teachers as practitioners. After revision of the validation results, an implementation test was carried out in learning. Based on the validation test and suitability test, it is known that the folklore teaching materials developed based on the moral values ​​of the Indramayu community are categorized as very good and suitable for use. Based on the results of trials with Madrasah Aliyah students, it shows that these teaching materials are effective in improving students' moral abilities.
PLUGIN UTILIZATION GOOGLE FORMS AUTOPROCTOR FOR ASSESSMENT OF STUDENT LEARNING OUTCOMES
Competence in the use of information technology in the learning process and learning evaluation which is increasingly oriented towards technology can no longer be avoided. Evaluate student learning outcomes with a free multi-platform digital evaluation utilizing existing facilities including Google Form. This application can be used to carry out assessments such as quizzes and collect responses.However, in practice there is a lot of fraud in the assessment or evaluation process. This research was conducted to determine the effectiveness of utilizing the evaluation process for teaching and learning activities through online evaluation with the Google Form application and exam supervision through proctoring with the help of the Autoproctor Plugin. This research uses a descriptive qualitative approach, with data collection techniques in the form of tests and documentation. The subjects of this research involved students in class VIII K at SMPN 4 Cirebon City. The application of the Autoproctor plugin on Google Form has proven to be effective in the process of assessing student learning outcomes. Also, another advantage is that using the Autoproctor Plugin is free.
THE ROLE OF CIVIC EDUCATION IN FOSTERING CIVIC RESPONSIBILITY
This research highlights the urgency of Civic Education in shaping an integrity-driven and socially contributing generation. Systematically, the study reviewed literature on the role of Civic Education in fostering civic responsibility. The analysis focused on relevant journals published between 2016 and 2024 in the SINTA database. Findings indicate that Civic Education plays a crucial role in shaping positive citizenship values and character. Publication trends peaked between 2019 and 2022, consistently covering topics such as affective assessment, anti-corruption education, the role of local wisdom, extracurricular programs, and various learning approaches like CTL and discovery learning. Qualitative research predominates, including Classroom Action Research, Research and Development, Quasi Experiment, Observational Studies, Mixed Designs, Survey Research, and Ex Post Facto Design. Qualitative descriptive analysis is preferred over t-tests and Analysis of Variance. Observation, interviews, and documentation are the most commonly used instruments, primarily found in SINTA 4 journals. Sequentially, the primary research subjects include Primary School Teacher Education (PGSD) students, Upper Primary School students, Grade X High School students, Lower Primary School students, Grade XI High School students, and Civic Education undergraduate students. Recommendations for sustainable research emphasize the urgency of effective holistic approaches and strategies in instilling citizenship values to develop students' roles and responsibilities as young citizens, suitable for publication in international-scale journals.
THE INFLUENCE OF REWARD AND PUNISHMENT ON EMPLOYEE PERFORMANCE
The purpose of this research is to investigate the impact of various forms of motivation on employee performance in the spiritus & alcohol factory setting. In particular, this study will examine the following questions: (1) the effect of reward on employee performance in spiritus & alcohol factory (2) the effect of punishment on employee performance in spiritus & alcohol factory (3) the simultaneous effect of reward and punishment on employee performance in spiritus & alcohol factory. This study employs an associative research approach, employing quantitative methods. The population of this study comprised all employees of the spiritus & alcohol factory, with a sample size of 75 respondents. Sampling was conducted using saturated samples as the sampling technique. A questionnaire was employed as the data collection technique. The Assumption Test employs normality testing and multicollinearity testing. The Regression Test utilizes multiple regression testing. The coefficient of determination test is utilized to ascertain the percentage of dependent change (Y) attributed to the independent variable (X). Hypothesis testing is conducted using the T and F test. The results of this study concluded that: (1) reward had a significant effect on the performance of employees which indicated the value of tcount <ttable ie 3,212 > 1.993. (2) punishment has a significant effect on employee performance which is indicated by tcount <ttable, namely 4,605 > 1.993. (3) reward and punishment simultaneously effects on employee performance which is indicated by the value of Fcount> Ftablethat is 22,238 >3.12.
SELF-CONFIDENCE OF GRADE V ELEMENTARY SCHOOL STUDENTS IN LEARNING USING THE ROLE-PLAYING MODEL
Based on the results of observations of fifth grade students of SDN Bima Kota Cirebon, several problems were found such as most students were still shy when asked to come forward to the front of the class, lack of enthusiasm in the learning process, and not on time for submitting questions. In addition, students were nervous when performing in front of the class, students who did not ask questions after the teacher explained the subject matter, students who were silent when the teacher asked questions, students who were hesitant in expressing opinions in front of the class, students who looked anxious when the teacher gave quizzes/questions, and hesitated if the teacher referred students to come forward. Whereas a confident character will make individuals feel optimistic and able to make adjustments to their social environment. This study aims to determine how students' self-confidence in learning using the role-playing model. This research was conducted at SDN Bima Cirebon City with a total of 15 students per session. This research is descriptive qualitative research and the data collection technique used is a questionnaire about student self-confidence in thematic learning. The results showed that students showed their identity in the learning process and were able to understand the material presented by the teacher. In addition, learning with the role-playing model, students' confidence level will be better.
INFLUENCE OF 'MAUDY.AYUNDA' AS CELEBRITY ENDORSER, BRAND IMAGE, AND BRAND ORIGIN ON PURCHASE INTENTION OF POND'S
The rapid development in the business world has spurred intense competition across various sectors, including the skincare industry. Pond’s, a facial moisturizer brand under the Unilever umbrella, has witnessed consecutive declines in sales from 2019 to 2023. This indicates a waning consumer interest in Pond’s facial moisturizer. This research seeks to analyze the effect of the celebrity endorser "Maudy Ayunda," along with brand image and brand origin, on consumer purchase intention for Pond’s facial moisturizer. The study adopts a quantitative approach using a survey method, employing both descriptive and verification techniques. A sample of 100 respondents filled out the questionnaire on an interval scale (1-10). Data analysis includes instrument validation (validity and reliability tests), descriptive analysis, classical assumption tests (normality, multicollinearity, heteroskedasticity tests), multiple linear regression analysis, determination coefficient analysis, and hypothesis testing (F-test and t-test). The findings indicate that: (1) Celebrity Endorser "Maudy Ayunda," Brand Image, and Brand Origin significantly influence consumer purchase intention towards Pond’s products among consumers in Kuningan Regency. Alterations in consumer purchase intention can be detected through the variables of celebrity endorsement., brand image, and brand origin. (2) Celebrity Endorser presence has a significant positive impact on consumer purchase intention. As the popularity of a celebrity endorser increases, it directly contributes to higher purchase intention for the endorsed products. (3) Brand Image has a positive impact on purchase intention. This suggests that an enhanced brand image leads to increased consumer purchase intention towards the product. (4) Brand Origin positively affects purchase intention. When the reputation of a brand's origin improves, it influences increased purchase intention towards the product.
TECHNOLOGICAL ADVANCEMENT AND AI USAGE ON INTERPRETING TEACHING
Advancements in interpreting technology have significantly enhanced cross-language communication. This study examines how interpreting lecturers introducing their students to utilize these technologies in the classroom. It also explores the lecturers' personal perspectives on AI and interpreting tools. Using a qualitative approach, this study involved purposive sampling of two interpreting instructors who are also professional interpreters. The data for this study collected by conducting open ended interviews, followed by observing the method used to introduce the interpreting tools and how the sample’s students perceive it. The findings indicate that interpreting tools are currently introduced merely as supporting aids and its usage are not yet fully integrated into the curriculum. The lecturers also believe that AI and interpreting tools are not yet be able to replace the needs of human interpreter. They also support for the measured introduction of these tools to students, considering ethical implications, optimal usage, and avoiding counterproductive practices in student learning.
THE EFFECT OF WORK-LIFE BALANCE ON JOB SATISFACTION WITH BURNOUT AS AN INTERVENING VARIABLE
The problem in this research is that maximum job satisfaction has not been achieved by Bank Kuningan. This issue is affected by multiple factors, including the work-life balance and burnout. The objective is to determine the impact of work-life balance on job satisfaction via the mediating role of burnout as a third party. The methodology employed by scientists is the survey method. The population of this investigation was all of the 103 employees at Bank Kuningan, this technique was employed to collect a large number of participants. Data was gathered via a questionnaire that was considered valid and dependable. The method of data analysis employed is path analysis. The results of this study state that (1) Work-life balance positively and significantly affects job satisfaction; (2) work-life balance negatively and significantly affects burnout; (3) burnout negatively and significantly affects job satisfaction; and (4) burnout partially mediates the relationship between work-life balance and job satisfaction.
APPLICATION OF GOOGLE SHEETS AND MICROSOFT EXCEL INTEGRATION FOR LEARNING EVALUATION
In this digitalized era, the landscape of learning evaluation has experienced a profound evolution thanks to the integration of technology-driven tools. Among these, Google Sheets and Microsoft Excel stand out as pivotal platforms within educational settings, facilitating the management and in-depth analysis of learning data. This study aimed to explore a prototype integration of Google Sheet and Microsoft Excel in increasing the effectiveness of learning evaluation. The research focused on developing a learning evaluation system that seamlessly integrates these two tools. This approach has demonstrated its efficacy in expediting the analysis of learning evaluation data compared to traditional methods. By harnessing spreadsheet technologies like Google Sheets and Excel, educators have revolutionized how they collect, interpret, and present insights from student learning experiences. Google Sheets excels in its accessibility and capability for real-time collaboration among educators, making it ideal for dynamic classroom environments. On the other hand, Excel offers robust analytical functionalities, enabling educators to delve deeper into data patterns and trends. Together, these tools empower educators to conduct evaluations more efficiently, accurately, and collaboratively than ever before. Moving forward, it is encouraged that educators explore and exploit the full potential of these technologies to enrich their evaluation practices. By doing so, they can foster enhanced learning experiences tailored to the needs and progress of each student. Ultimately, the integration of Google Sheets and Microsoft Excel not only streamlines administrative tasks but also empowers educators to make data-driven decisions that positively impact educational outcomes.
THE INFLUENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AND COMPENSATION ON EMPLOYEE PERFORMANCE FURNITURE MANUFACTURING INDUSTRY
This study investigates the impact of organizational citizenship behavior (OCB) and partial or full compensation on employee performance in the furniture manufacturing industry. The research population comprised employees of furniture manufacturing companies in Cirebon. A simple random sampling technique was employed, yielding a total of 57 respondents. Data was collected using questionnaires. Researchers employ normality and multicollinearity tests to verify that the data meets the assumptions for the chosen statistical models. The analysis employed multiple linear regression, a statistical technique that allows researchers to examine how multiple independent variables (X) influence a single dependent variable (Y). The study used statistical tests (coefficient of determination, t-tests, and F-tests) to measure how much employee performance (Y) can be explained by factors like organizational citizenship behavior (OCB) and compensation. Results showed a positive and significant impact (t-count > t-table: OCB = 7.214 > 2.004, Compensation = 6.608 > 2.004) from both factors (F-count > F-table: 33.297 > 3.17). All tests (partial and simultaneous) confirmed significance (sig value < 0.05).
STUDENT CHARACTER BUILDING THROUGH HABITUATION OF DHUHA PRAYER AT SMA NEGERI 1 KASOKANDEL
Education creates a conducive environment where the main target is character building. The personality education that children get from their daily activities is often irregular and less systematic. Therefore, the sunnah dhuha prayer is used as a program that is expected to be able to create a golden generation of character in which the dhuha prayer is rarely used as a routine activity at school. This research was conducted to find out how the process of character building through the implementation of the dhuha prayer, and to find out the character formed from fostering students through the implementation of the sunnah dhuha prayer at SMA Negeri 1 Kasokandel so that the formation of good and religious student character can be attached to the student's personality. This study uses a descriptive qualitative research type, carried out at SMA Negeri 1 Kasokandel. The subjects of this study were all students of class X, XI, and XII except non-Muslims who did not attend the dhuha prayer every Friday morning. This study shows the process of character building of students through habituation of the sunnah dhuha prayer. The dhuha prayer program at SMA Negeri 1 Kasokandel is held from 07.00 to 08.00 WIB, then with the hope of getting students to do the dhuha prayer in addition to the obligatory prayers and in the hope of forming character. The stages are, moral knowledge, moral feelings, and moral behavior. The methods used in character building are the method of habituation and self-development, the exemplary method, and the method of giving advice and attention. Then the characters that are instilled from habituation through dhuha prayers are the character of God's love, the character of self-confidence and responsibility, and the character of discipline.
THE STUDENTS’ PERCEPTIONS TOWARD QUIZIZZ AS AN ONLINE LEARNING MEDIA
This study discusses about the importance of media instrument media to support teaching and Learning English enjoyable. The goal is to find out how students' perception toward the use of Quizizz as teaching media. Qualitative research methods and open questionnaire as the research instrument were used The data Questionnaire where come from the participant’s answer that would be described and interpreted. As the result of this study there was two perceptions: a positive perception and a negative perception. It is hoped that this study will motivate teachers and other researchers to investigate further, related to improve the use of teaching media.
THE INFLUENCE OF ROLE-PLAY GAME ON STUDENTS' SPEAKING SKILL: A PRE-EXPERIMENTAL STUDY AT AN ISLAMIC JUNIOR HIGH SCHOOL
This research aims to investigate the influence of the role play game on student’s speaking skill. The study used a pre-experimental design with single-group pretest and post-test combined with self-assessment to determine whether role-playing instruction had a beneficial or detrimental impact on students' speaking ability. The population were twenty-eight students with twelve male and sixteen female students from the nineth grade of an Islamic Junior High School in Indonesia. The research instruments included field notes and oral speaking assessments. The researcher treated students with role-playing to help them become more proficient speakers. The pre and post test results, along with Microsoft Excel 2019, were used to confirm the validity and reliability test initially. The average post-test score was greater than the pre-test score, according to the study findings. 55.21 was the average pre-test score, while 80.77 was the average post-test score. Pre-test and post-test averages showed variation in vocabulary mastery growth rates among the students. The t-test had a p-value (sig-2-tailed) of 0.00, which is less than 0.05. According to this result, Ha was accepted and Ho was rejected. It can be concluded that the use of role-play and self-assessment at nineth grade of an Islamic Junior High School to teach speaking English has a positive influence to improves students' speaking mastery.
DESIGNING A MOBILE APPLICATION MISIBEASISWA FOR CONNECTING SPONSORS WITH UNDERPRIVILEGED YOUTH FOR EDUCATIONAL CONTINUITY
Nowadays, many people believe that education is a crucial pathway to a brighter future. However, financial constraints prevent numerous talented and motivated young individuals from pursuing higher education. To address this issue, crowdfunding implemented through an innovative mobile app called Misi Beasiswa has been developed to bridge the gap between financially struggling youth and potential sponsors. Sponsors can get in touch with deserving students through this mobile app so that they could help them accomplish their educational goals. Misi Beasiswa not only facilitates connections between sponsors and students but also fosters relationships within university. University ensure transparency and accountability by regularly posting academic results and associated expenses per semester. The technique used to develop Misibeasiswa was design thinking which is defined as a creative way of solving problems by putting people first. Design thinking involves finding out what users need most, what challenges they face and what would make their experience better. Therefore Misi Beasiswa adopted this approach in order to create user-friendly environment that supports meaningful educational connections capable of transforming lives.
INVESTIGATING PLURILINGUAL AND PLURICULTURAL COMPETENCE ​​IN FOREIGN LANGUAGE TEACHING AT ISLAMIC BOARDING SCHOOL
This research aims to investigate teachers' pluricultural and plurilingual competencies in foreign language teaching at the Islamic boarding school. The field research method was conducted by using qualitative and quantitative approaches. The Qualitative Data aims to explore descriptive information about teachers' perception of the pluricultural and plurilingual competence in foreign language teaching at Islamic boarding school. While the quantitative approach aims to determine research results statistically. The subjects of this research were foreign language teachers at Islamic boarding schools in several regions in Indonesia. The Instruments of the research consisted of questionnaires and interviews. Data is collected through distribution virtual questionnaire using Google Form. Statistical questionnaire data using score calculations using the T x Pn formula. The Interpretation results of the data statistically shows that foreign language teachers' perceptions of Pluricultural competency is concluded as good category because it reach 67%. Meanwhile the percentage interpretation of foreign language teachers' perceptions of competence plurilingual is also in good category by 73%. it can be concluded that the foreign language teachers of the Islamic boarding school perceived good plurilingual and good pluricultural.
THE EFFECT OF SATISFACTION AND TRUST ON THE LOYALTY OF CAR WASH CUSTOMERS OF LAMCINDO SURYA MAKMUR HYDRAULIC AUTOMOBILE COMPANY IN CIREBON CITY
This study aims to determine the effect of satisfaction and trust on customer loyalty in Lamcindo Surya Makmur Hydraulic Automobile Company in Wells Ribbon City. By employing a random sampling procedure, a sample of 100 respondents was chosen, and IBM SPSS 24 was used to analyze the data for validity, reliability, classical hypothesis testing, regression analysis, t-tests, and F-tests. The analysis' findings demonstrated a strong positive association between customer loyalty, trust, and satisfaction. Based on statistical research, customer loyalty is influenced by happiness and trust together in 20.9% of cases, with other factors not included in this study accounting for the remaining 79.1%. This indicates that retaining and raising customer satisfaction levels will be essential to bolstering patronage of Lamcindo Surya Makmur Hydraulic Automobile Company in Cirebon City.
FRAMING THE ROHINGYA CRISIS: A COMPARATIVE ANALYSIS OF NEWS MEDIA DISCOURSE IN INDONESIA AND MALAYSIA
This research examines the framing of the Rohingya crisis in Indonesia and Malaysia through A Critical Discourse Analysis (CDA) of two online newspaper stories, one from every country. The study uses appraisal theory to examine the attitudinal resources (emotion, judgement, and appreciation) employed in the articles in order to better understand how they may change public perceptions of the Rohingya. The analysis shows significant differences in how the crisis is portrayed by the two media outlets. The Indonesian article takes a positive and humanitarian stance, emphasizing Indonesia's commitment to global refugee protection and expressing concern for the well-being of Rohingya refugees. In contrast, the Malaysian article represents a shift towards a restrictive and nationalistic approach, highlighting concerns about national interests and depicting the Rohingya as a potential threat. Although the articles acknowledge the shared challenges faced by refugees, they also expose the complexity of regional responses to the Rohingya crisis and the divergent perspectives adopted by Indonesia and Malaysia. This study contributes to the understanding of how media discourse shape’s public opinion and influences ideological perspectives on international events.
General elections or Pemilu are a form of legitimate means of transitioning a regime or power. The meaning of an election is so important, because of several things that underlie it. Among them are elections which are carried out directly, publicly, freely, secretly, honestly and fairly by the community directly, which is also a form of implementing democracy. Elections as an exercise of democracy. Elections also serve as a means of realizing democracy. Leadership elections occur at the central level, where state leaders are elected, as well as at the regional level, where governors are chosen and deputy governor, as well as at the district level electing the regent and deputy regent or mayor and deputy mayor. These prospective leaders will bring a vision and mission in their election which will later become a central or regional medium-term development program outlined in the form of a medium-term development plan document or text, which will be implemented over a five-year period during the period of exercising the powers of the elected leaders. This medium-term development plan must align with central and regional government programs to support community welfare development, reflecting the essence of a welfare state. Achieving a welfare state is one of the objectives of the Unitary State of the Republic of Indonesia. This paper uses a qualitative method that processes secondary data into descriptive analysis. This normative juridical research does not process a formula of numbers or statistics.
TRANSLANGUAGING IN TESOL: A SYSTEMATIC REVIEW
The concept of translanguaging has gained prominence in the field of education, particularly in bilingual education, as it encourages educators to utilize students' language skills and create engaging language learning settings. In this research, the author gathered data from various reputable sources such as Taylor and Francis, ELSEVIER, Springer, Research Gate, JLLS (Journal of Language and Linguistic Studies), and TESOL quarterly. A thorough review was conducted on a total of 20 journals and books. The data suggests that there was a significant increase in the number of journal publications in 2020 compared to previous years. The results of this study suggest that the identity of the participating teachers plays a significant role in their ability to adapt to new languages and employ translanguaging techniques effectively in their classrooms. By doing so, teachers can establish a welcoming and supportive learning environment for students learning English.
THE INFLUENCE OF CAPITAL STRUCTURE (DER) AND PROFITABILITY (ROE) ON COMPANY VALUE IN VARIOUS INDUSTRIAL SECTORS LISTED ON THE INDONESIAN STOCK EXCHANGE (IDX) FOR THE 2014-2018 PERIOD
The purpose of this study is to investigate how probability and capital structure affect company value. The different industrial sector corporations that list on the Indonesia Stock Exchange between 2014 and 2018 served as the study's unit of analysis. The test was decided based on the purposive examining strategy so that 9 companies were gotten inside a period of 5 a long time. Associative research, which seeks to establish a connection between two or more random variables, was the methodology employed. Yahoo Finance and financial reports are the sources of the data utilized; www.idx.co.id is the data source. This study's data analysis method was multiple regression linear, which has been used to examine traditional assumptions such as autocorrelation, heteroscedasticity, multicollinearity, and normality. handling data using IBM SPSS Version 26. The simultaneous F test and the partial T test were utilized in hypothesis testing. The findings indicated that although profitability has a negative and considerable impact on company value, the capital structure variable had a largely negligible and no influence. Additionally, the impact of profitability and capital structure on company value is substantial and powerful.
BANKRUPTCY PREDICTION BASED ON ALTMAN Z SCORE, SPRINGATE, AND ZMIJEWSKI METHODS IN RETAIL SECTOR COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE IN 2014-2018
This aims to determine liquidation estimates using the Altman Z-Score, Springate and Zmijewski strategies in retail subsector companies listed on the Indonesia Stock Exchange 2014-2018. The question regarding the strategy used is a quantitative strategy. The information used is in the form of financial statements of each company. The testing procedure for this reflection is to use a Purposive sampling Testing procedure by testing 9 companies. The results obtained from this study are that in the altman Z-Score method, there are 4 companies that are predicted to facing bankruptcy, 1 company is estimated to be in the bankruptcy-prone zone and 4 companies are estimated to be safe from bankruptcy. The Altman Z-Score strategy has an accuracy rate of 56%. In the Springate method, there are 7 companies that are anticipated to experience bankruptcy and 2 companies are anticipated not to encounter bankruptcy. The Springate strategy has a precision rate of 22%. And finally in the Zmijewski method there are 5 companies predicted to be healthy and 4 companies predicted to experience bankruptcy, this method has a precision rate of 56%, so the Zmijewski method and the Altman Z-Score strategy have the same level of accuracy.
THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY ON CUSTOMER SATISFACTION IN COFFEE SHOPS
This study seeks to identify and evaluate the effect of service quality. and product quality on customer satisfaction, this research was conducted at a coffee shop with a sample size of 90 respondents. Determination of respondents was selected through incidental techniques because respondents were selected by chance, The IBM SPSS 20 (Special Package For Statistical Science) application is used to analyze and process data in terms of validity, reliability, classical assumptions, regression analysis, and tests such as T and F. With the results of the t test, it was found that the service quality variable had a positive and significant effect on customer satisfaction with a t value of t1> ttable value (6.506> 1.662) and a significant value (0.000> 0.05), the impact of the product quality variable on customer satisfaction (5.270> 1.662). Simultaneous testing between service quality and product quality on customer satisfaction is known through the F test obtained from the Fhitung test result of 185.343> F table of 3.10 and a significant value of 0.000 <0.05, Service and product quality have a significant influence on customer satisfaction.
WRITING FOR PUBLICATION AS A TOOL FOR TEACHERS’ PROFESSIONAL DEVELOPMENT
The present study was aimed to explore the teachers experiences in writing for publication as a platform for teacher professional development. The six participants were recruited to participate in writing scholarly article. The data were gained from interview and writing draft. The findings showed that the integration of writing for publication in the program of teacher professional development was an effective ways to improve teachers’ competence. Most teachers of the participant argued that the platform of writing for publication gave them the benefit of professional input. Through writing for publication, they had a chance to reflect their instructional practices, design the qood quality in teaching, and share knowledge with the wider community.
ENTREPRENEURIAL BEHAVIOR AMONG ECONOMIC EDUCATION STUDENTS
Entrepreneurship is one of the distinguishing characteristics in the Economics Education Program at Universitas Swadaya Gunung Jati with the goal of producing outstanding entrepreneurs. This study aims to explore entrepreneurial behavior among students in the Economics Education Program at Universitas Swadaya Gunung Jati. The results of this research can provide insights for developing entrepreneurship programs tailored to their behaviors. The subjects of this study were active students in the academic year 2023/2024. Data were collected through interviews and observations. The research findings on students' entrepreneurial behavior indicate that psychological, social, and educational factors play crucial roles in influencing students' decisions to engage in entrepreneurial activities. The study found that intrinsic motivation, such as the desire to create something new and enhance independence, often serves as the primary driver behind students' decisions to start their own businesses. Universities should assist students in managing their time between running businesses and their academic activities.
JURIDICAL STUDY OF THE REGULATION OF CINEMATOGRAPHIC WORK VIEWING ON DIGITAL STREAMING PLATFORMS BASED ON THE INDONESIAN LEGAL SYSTEM
The viewing of cinematographic works on digital streaming platforms has become a significant phenomenon in the modern entertainment industry. Along with the ease of access, it also raises various legal issues, especially related to censorship and content control, and legal enforcement of censorship regulations and limitations in censorship of cinematographic works on digital streaming platforms has become a hot topic of discussion. This research aims to analyse the law enforcement of censorship regulations on cinematographic works and the factors that influence the limitations in censoring cinematographic works on digital streaming platforms. This research uses a normative juridical method by conducting a qualitative approach and analysing laws and regulations and opinions of legal experts. This research found that there are complexities and challenges in law enforcement against content censorship on digital streaming platforms, such as the lack of clarity of the parties entitled to censor cinematographic works on digital streaming platforms, and a vacuum in supervision of digital streaming platforms because the characteristics of digital streaming platforms are not fulfilled with the concept of broadcasting contained in broadcasting regulations.
THE USE OF SOCIAL MEDIA IN IMPROVING THE SPEAKING SKILLS OF JUNIOR HIGH SCHOOL STUDENTS
This research is motivated by the use of social media which is used only as a vehicle for entertainment. The speaking ability of junior high school students is still low. Students are still embarrassed when expressing opinions or during presentations. Students take turns pointing and it isn't easy to appear in front. Advanced students' speaking skills are still low, judging from the slow and hurried voices. So the effort made by the author is to assign a project to make a description video. The video is uploaded to social media whose purpose is to increase students' confidence. This study uses a literature study method and data collection techniques using a documentation study. The results of the study show that the use of social media in improving speaking skills in Indonesian lessons at the junior high school level is effectively used. The social media used are YouTube, TikTok, and Instagram.
MATHEMATICAL CRITICAL THINKING SKILLS OF VOCATIONAL HIGH SCHOOL STUDENTS IN SOLVING AKM PROBLEMS BASED ON PERSONALITY TYPE
This research is motivated by the low critical thinking and mathematical problem-solving skills of vocational school students in Lebak-Banten Regency, especially in solving AKM problems seen from the field of expertise and personality type. Vocational High School (SMK) students are students who are required to become work-ready graduates who are not only technically skilled, but also must have good critical thinking and problem-solving skills. The purpose of this study is to find out: 1) the relationship between areas of expertise and personality types on the mathematical critical thinking ability of vocational school students in solving AKM problems; and 2) the influence between personality areas and personality types on the mathematical critical thinking ability of vocational school students in solving AKM problems. The method of this research is a quantitative descriptive type of cross sectional survey. The population in this study was 8,577 students from 69 public and private schools which were grouped based on 9 areas of expertise and 4 personality types of vocational school students in Lebak-Banten Regency. Data collection in this study was through questionnaires, students' mathematical critical thinking ability tests, and interviews. The data analysis techniques used in this study are descriptive statistics and inferential statistics. The results in this study show that; 1) there is a relationship between personality type and mathematical critical thinking ability of vocational school students in solving AKM problems; and 2) the influence between personality types on the mathematical critical thinking ability of vocational school students in solving AKM problems.
GERILYA AS ALTERNATIVE LITERACY PROGRAM GROW INTEREST STUDENT APPRECIATE POETRY
Literacy is a means for students to recognize, understand and apply the knowledge they gain at school. In this case, poetry writing skills are a necessary part of literacy owned student so that need get attention more on learning process or outside class hours. The formulation of the problem in this research is (1) knowing the interest of SMPN 2 Sumber students in appreciating poetry and (2) knowing the response of SMPN 2 Sumber students to the implementation of Gerilya as an alternative literacy program in fostering interest in appreciating poetry and (3) describing the form of appreciation of SMPN 2 students Source for writing poetry after participating in Gerilya activities. The research method uses descriptive qualitative research. This research aims to find out how far Gerilya as alternative program literacy grow interest students appreciate poetry. This research uses descriptive research with method quantitative. Technique collection data in study this is by interviews, questionnaires, and tests. The result of this research is the lack of student interest in appreciating poetry because there are difficulties faced by students when writing poetry. After implementing the Gerilya program, the results showed that students' interest in appreciation poetry increase. Besides That, there is analysis poetry students' work by paying attention to several aspects, namely: suitability of the theme to the content of the poem, word choice, rhyme, atmosphere and message contained in the poems so that in this research Gerilya can be an alternative literacy program to foster students' interest in appreciating poetry.
LEGAL STANDING IN ENVIRONMENTAL STATE ADMINISTRATIVE DISPUTES IN INDONESIA
The right to sue is a determining factor for someone who is in a lawsuit whether they are a legal subject who has fulfilled the requirements or not fulfilled the requirements to file a case before the court in accordance with the provisions of the applicable law. The right to sue is given to three parties, first an individual. Second, business entities incorporated or unincorporated. Third, environmental organizations. The three parties are given the right to file a lawsuit if their interests are harmed by state administrative decisions and or government administrative actions. Research examines the application of rules or norms or is called normative juridical research. Using primary and secondary legal materials. The aim of this research is to philosophically examine the right to sue in environmental state administration cases. The results of the study reveal that the right to sue owned by individuals, business entities, environmental organizations is accompanied by requirements that must be met. The mechanism for resolving environmental state administrative disputes filed by the plaintiff in order to realize his right to sue begins with the registration of a lawsuit to the PTUN with its authority.
THE EFFECT OF IMPLEMENTING SEMESTER CREDIT SYSTEM (SKS) COURSES ON SYMBOLIC INTERACTION OF SENIOR HIGH SCHOOL STUDENTS IN CIREBON
The implementation of the 2013 curriculum requires students to be creative, innovative, and fast and responsive. The implementation of the 2013 curriculum brings a new method of learning, namely the Semester Credit System (SKS) in high schools. Learning using SKS is one innovative alternative to improving the quality of learning. This SKS program provides varied learning and flexible learning time management adjusted to the learning load according to the learning speed of students. This research method was carried out by filling out a questionnaire by SKS students, which aims to obtain a comprehensive picture of the symbolic interaction of students in Cirebon. The subject of this study was only one person because the researcher had difficulty getting relations from SKS high school students, who had graduated. The implementation of SKS can have an impact on interactions between students. This is due to the difference in the system between SKS classes and regular classes. In SKS classes, students must be accustomed to fast and dense learning so that the time used to interact with other friends is less. The results obtained show that SKS class teaching can help students advance and consider every step they take. Even the existence of SKS classes does not make students individualistic, but rather individuals who are easy to get along with and enjoy working together.
DEVELOPMENT OF FLIP PDF CORPORATE EDITION FLIP BASED E-MODULE TEACHING MATERIALS ON TRANSACTION DOCUMENT MANAGEMENT MATERIALS IN CLASS X VOCATIONAL SCHOOLS
This research aims to analyze the e-module design, analyze the feasibility of the e-module content, and determine expert validation tests for the e-module. E-module teaching materials developed using flip pdf corporate edition on transaction document management material in class X SMK. This research includes research and development (R&D) which uses 3D models, namely Define, Design and Development. There are 3 expert validators to assess the product being developed from the e-module design aspect, the suitability aspect of the e-module content, and the e-module teaching material aspect. The validity test results for the e-module design aspect were 88.33% in the very feasible category, then the feasibility aspect of the e-module content was 85.41 in the very feasible category, and the e-module teaching materials aspect was 75% in the very feasible category. very worthy category. The total results obtained from expert validation of e-module teaching materials were 82.91%, included in the very suitable category.
TEACHER’S CHALLENGES IN IMPLEMENTATION OF KURIKULUM MERDEKA IN TEACHING ENGLISH AT SENIOR HIGH SCHOOL
Teacher encounter numerous challenges when implementing Kurikulum Merdeka in senior high schools, underscoring the complexities and demands of adapting to this new educational framework. This study explores challenges as well as the various solutions teachers employ to address these challenges, focusing on how teacher navigate the implementation of Kurikulum Merdeka in senior high schools. This research Utilize a qualitative method with a case study approach. The instruments used are interviews, observations, and questioners. The results showed that the challenges faced are (1) lack of understanding, (2) difficulty implementing differentiated learning, (3) lack of training, and (4) challenges in implementing P5. On the other hand, the solutions are (1) teachers are still learning about Kurikulum Merdeka, (2) grouping students from 3 aspects (cognitive, affective, psychomotor), (3) conducting training independently at school, (4) extracurricular activities, and character week. In conclusion, there are still many problems that teacher face in implementing Kurikulum Merdeka, so there needs to be a more relevant solution from further research.
NEED ANALYSIS OF ENGLISH LEARNING DIGITAL MEDIA FOR JUNIOR HIGH SCHOOL STUDENTS
The digital media are now widely spread in educational fields, unfortunately the use of digital learning media was not fully implemented in rural schools, almost several schools in rural areas are not accessible to the widespread and rapid development of digital media in learning, especially digital media for English learning. Investigating students’ need in regard with the digital media for learning English is the purpose of this research. Mix Method (Quantitative and qualitative design) was used to dig students’ need. This study included one English teacher as an informant in addition to thirty-two students of the eight grade of junior high school who were purposefully recruited as participants. Through interviews, FGD, and questionnaires, the data were acquired. The results showed there were (48,1 %) students were inadequate interest in learning English due to lack of learning media (62,1 %), in regard with students’ need, (55,6 %) students need of digital learning media that used combination of semiotic resources such audio, visual, and linguistics. in regard with the English skills and English learning topic it’s about (50,7 %) students need of English vocabulary, and for the English topic, they need short dialogue like introduction (44,4%) which supported by the use digital video animation which get (57,3 %), for the last need most of the students (63,2) % were motivated to have the opportunity to learn English using Digital learning media.
THE INFLUENCE OF CAPITAL ADEQUACY RATIO (CAR) AND NON-PERFORMING LOAN (NPL) ONLOAN DISBURSEMENT (AT FOREIGN EXCHANGE NATIONAL PRIVATE COMMERCIAL BANKS LISTEDON THE IDX FOR THE 2014-2018 PERIOD)
Banks are business entities that collect funds from the public in the form of deposits and distribute them to the public. The phenomenon that occurs in weak foreign exchange national private commercial banks operating in Indonesia is the poor performance of banks in maintaining the principle of prudence to channel credit funds. Banks concentrate credit on certain individuals or companies so as to encourage high credit risk and have an impact on reducing the quality of productive assets. The purpose of this study was to determine and analyze the effect of Capital Adequacy Ratio (CAR) and Non Performing Loan (NPL) on Lending to Foreign Exchange National Private Commercial Banks listed on the IDX 2014-2018. With a population of 23 companies, sample selection was carried out by using purposive sampling method. This type of research itself is a type of quantitative associative research, which is research that aims to determine a relationship between two or more variables (dependent and independent variables), through data processing in the form of numbers obtained through a study, in this study using secondary data in the form of financial reports of foreign exchange National Private Commercial Bank companies in 2014-2018, then analyzed with several tests. The results showed partially that the Capital Adequacy Ratio (CAR) had a significant effect on Lending, while Non Performing Loan (NPL) had no significant effect on Lending. Simultaneously, the Capital Adequacy Ratio (X1 ) and Non Performing Loan (X2 ) variables have a significant effect on Lending. Bank management should pay more attention to information about the bank's financial performance and other financial ratios that are useful as an illustration of how the company's financial condition and analyze banking companies.
THE EFFECT OF UNDERSTANDING TAXATION, TAXPAYER AWARENESS, AND TAX SANCTIONS ON COMPLIANCE OF MSME TAXPAYERS IN CIREBON CITY
Due to the fact that many MSME participants fail to pay taxes, tax income has decreased. The government has to educate the public on the value of paying taxes in order to promote tax compliance. Using taxation counseling in Indonesia to give socialization to the community in the form of guidance, comprehension, and methods is a successful first step. Therefore, the goal of this study is to evaluate and analyze the impact that tax penalties, taxpayer knowledge, and taxpayer comprehension of taxes have on taxpayer compliance in Cirebon City's micro, small, and medium-sized businesses (MSMEs). The study's findings suggest that comprehension of taxes influences taxpayer compliance, as does the impact of tax penalties and taxpayer awareness. This study can be used by the Directorate General of Taxes to promote a more robust tax policy and awareness, particularly among micro, small, and medium-sized businesses (MSMEs) in the city of Cirebon.
COMPANY SIZE AS A MODERATING VARIABLE ON PROFITABILITY AND CORPORATE SOCIAL RESPONSIBILITY ON TAX AGGRESSIVENESS
Tax aggressiveness is a tactic used by businesses to lower their profits in order to pay less income tax to the government. Tax avoidance practices can be said to be tax aggressiveness if the company tries to aggressively reduce the tax burden. Tax aggressiveness is still a problem in the business world in Indonesia which results in the government losing potential tax revenue. Using agency theory, this study aims to provide empirical evidence regarding the relationship between profitability and corporate social responsibility on tax aggressiveness. The results showed a positive effect on profitability and a negative effect of corporate social responsibility on tax aggressiveness. Company size has a positive moderating effect on the link between tax aggressiveness and profitability, while the relationship between tax aggressiveness and corporate social responsibility is adversely moderated. As a result, the government must improve oversight and enforcement of aggressive tax evasion strategies, as well as enact additional tax rules to combat tax aggressiveness.
THE EFFECT OF ACCOUNTING INFORMATION SYSTEMS AND HUMAN RESOURCE COMPETENCIES ON THE QUALITY OF GOVERNMENT FINANCIAL STATEMENTS
The quality of local government financial reports is measured based on normative criteria that must be fulfilled in accounting information to achieve its objectives. This study aims to explore the connection between government accounting systems and HR competencies on the preparation of regional financial reports (LKPD). An effective government financial system is the main key in ensuring transparency and accountability of public finances, Indicators of local government financial reporting are measured against four indicators in SAP: Relevant, Reliable, Comparable, and Competent. Factors such as accounting standards applied, reporting procedures, and integratin of information technology plays an important role in the integrity of the local authority financial statements (LKPD). In this study, researchers used an analytical descriptive approach to evaluate the extent to which good government accounting systems and HR competencies contribute to the quality of LKPD. The success of LKPD depends not only on compliance with regulations, but also on the ability of human resources to face complex challenges in a dynamic government environment. The findings of this conclusions poin to the Government Accounting Information System and HR competencies affect the quality of local government financial reports (LKPD). The better the implementation pertaining to accounting information systems and human resource competencies, the better the quality of government financial reports.
THE GRAMMATICAL ERRORS AMONG LEARNERS AND THE USE OF MULTIMODALITIES IN EFL CLASSROOM IN INDONESIAN
Indonesia is one of the countries in expanding circles that English is learned as a foreign language. Thus, many challenges are faced by Indonesian learners due to the differences between Indonesian and English languages. This study aims to find out the challenges of Indonesian learners in learning English as a foreign language based on linguistic differences. The research aims to investigate the following issues: 1) What are the grammatical errors and the challenges that the learners face in learning English as a foreign language? 2) How do the multimodality resources impact students’ comprehension on English grammatical knowledge? The study employed a descriptive qualitative method. The research data was obtained based on the focus group discussion, and observations. The participants of the study are 30 Pre-service teacher students in their second year from the Indonesian Language Study Program, Universitas Malikussaleh, Aceh province, Indonesia. The participants studied English as one of the prerequisite subjects, and the English study was conducted once a week. The results of the study shows that many participants have difficulty when interacting using helping verbs because they are not used to practicing it in their daily lives. The differences between Indonesian and English linguistic systems put learners on a real struggle to adjust the proper use of helping verbs in their sentences. Multimodality resources are strongly urged to be applied to support learners’ comprehension of English grammar.
RHYTHM SYLLABLE BASED ON 3N KI HADJAR DEWANTARA IN LEARNING RHYTHMICS FOR PRIMARY SCHOOL TEACHERS
This research develops a rhythmic learning method based on Rhythm Syllable with the 3N (Niteni, Nirokke, Nambahi) approach from Ki Hadjar Dewantara, using Design-Based Research (DBR). This method aims to improve elementary school teachers' rhythmic skills through rhythmic syllables that are easy to remember and apply. The research was conducted using a qualitative approach in an elementary school teacher education program, collecting data through observation, interviews and documentation. The results show that 3N-based Syllable Rhythm is effective in improving rhythmic understanding and skills. The use of rhythmic syllables helps teachers better recognize and reproduce rhythmic patterns, while the 3N concept encourages active participation in learning. Rhythmic learning has various benefits, including improving motor skills, concentration and creativity. This approach provides significant benefits in rhythmic teaching and can be applied in music education to improve elementary school teachers' rhythmic skills, in accordance with Ki Hadjar Dewantara's educational philosophy which emphasizes freedom and creativity in learning.
REDEFINITION OF FAMOUS BRAND RELATED TO THE APPLICATION OF TRADEMARK LAW BASED ON THE PRINCIPLE OF LEGAL CERTAINTY
The presence of famous brands has become an inevitable phenomenon in modern society. These brands are not only a part of everyday life, but also play an important role in shaping the social and economic identity of individuals. Therefore, it does not rule out the possibility of infringement in the form of imitation and misappropriation so that it can harm the legitimate owners of well-known trademarks whose existence has not been clearly regulated in the legislation. This research aims to analyse the qualifications of famous brands and evaluate the effectiveness of the existing legal mechanisms in the Trademark Law to implement the principle of legal certainty for famous brands owners. This research examines the criteria used to determine the status of famous brands, including the level of public recognition, length of use, promotion, and market coverage. In addition, this research evaluates how the principle of legal certainty is applied in the enforcement of famous brands rights, as well as the challenges faced in legal practice. Through a normative approach that refers to the application of legislation, literature study, reviewing literature and theoretical studies of legal experts, this study found that although there are laws governing trademarks, there are some things that have not been clearly regulated in it and also the implementation in the field often faces obstacles such as lack of understanding among law enforcement officials and differences in interpretation by the courts. The results of this study are expected to contribute to the development of policies and regulations that are more effective in protecting well-known trademarks in Indonesia, as well as strengthening the principle of legal certainty in the trademark protection system.
ENFORCEMENT OF LAWS AGAINST BROADCASTING RIGHTS PIRACY FROM A HOLISTIC PERSPECTIVE IN THE CONTEXT OF LEGAL CERTAINTY
The rapid acceleration of broadcasting rights distribution in Indonesia has introduced new challenges and threats to the enforcement of broadcasting rights and copyright laws. This phenomenon manifests holistically across various forms and media, including the piracy of broadcasting rights via social media platforms, where broadcast content is shared illegally without the consent of the rights holders, as well as the unauthorized use of broadcasting rights for commercial and non-commercial purposes, such as broadcasts played in cafes and bars without paying royalties. This study aims to explore the enforcement of laws against broadcasting rights piracy in Indonesia within the context of legal certainty. Additionally, it examines the efficiency of institutions like the Indonesian Broadcasting Commission (KPI) and the Ministry of Communication and Informatics (Kominfo) in enforcing broadcasting rights without royalties that are distributed illegally, both through social media and live broadcasts. The research employs a qualitative and normative juridical approach by reviewing and understanding the regulations related to broadcasting rights and copyright. Copyright falls under the scope of intellectual property rights and is governed by Law Number 28 of 2014 on Copyright and Law Number 32 of 2002 on Broadcasting. Data is obtained through literature studies and the analysis of these regulations. It is hoped that with appropriate solutions, the enforcement of broadcasting rights laws can become more effective and efficient, providing the necessary legal certainty to protect the rights of broadcasting rights holders in Indonesia. The increasing incidence of live broadcast piracy on the internet has shifted public habits from watching on official platforms to viewing on illegal sites. This undoubtedly harms the rights holders due to the services of these illegal sites.
ANALYSIS OF MORAL VALUES IN MALIN KUNDANG FOLKLORE AND ITS UTILIZATION AS TEACHING MATERIAL FOR STORY TEXTS IN SENIOR HIGH SCHOOL
This research aims to analyze the moral values contained in the Malin Kundang folklore and to develop Indonesian language learning materials for class both verbally and written. 4.7 Retell the contents of folk tales heard or read. The research method used is a qualitative descriptive method which describes phenomena with words and quotations. The data source comes from the folklore book Malin Kundang by Yuliadi Soekardi and Usyahbudin. The results of the research reveal various moral values contained in Malin Kundang's folklore books. These moral values contain four aspects of human relationships in morals, namely: 1) moral values of human relationships with themselves, 2) moral values of human relationships with other humans, 3) moral values of human relationships with God, and 4) moral values moral relationship between humans and nature. The conclusion of this research shows that most of the folklore text titles in the book have three aspects of moral values: human relationships with themselves, human relationships with other humans, and human relationships with God, moral values in folklore Malin Kundang contains moral values that can be applied in everyday life. Apart from that, this research produced a design of teaching materials for learning folklore texts for class.
EFL TEACHERS' TECHNOLOGY ACCEPTANCE: APPLYING THE TECHNOLOGY ACCEPTANCE MODEL IN SECONDARY LANGUAGE LEARNING IN INDONESIA
This study explores the technology acceptance among English as a Foreign Language (EFL) teachers in secondary schools in Cirebon using the Technology Acceptance Model (TAM) introduced by Davis in 1989. The research highlights the perceived usefulness and ease of use of technology in language learning, along with the factors influencing the adoption of technology among EFL teachers. Employing a qualitative research approach, data were collected through a questionnaire adapted from Cox, Preston, and Cox (1999), involving 25 EFL teachers. The findings indicate that positive perceptions of technology increase the likelihood of its use in teaching. However, significant differences were found in technology acceptance between novice and experienced teachers, with novice teachers showing higher levels of acceptance. This study underscores the importance of training and technical support in facilitating effective technology integration in language learning.
SCHOOL CULTURAL CONVENTION AND A PURPOSE IN THE DEVELOPMENT OF THE CHARACTER OF STUDENTS IN ELEMENTARY SCHOOL
The main problem of this research is the cultivation of school culture, student personality and character. The purpose of this research is to study the role of cultural achievement in shaping students' personality traits. The subjects of this research were school principals, teachers, students and parents. Data collection techniques use observation, interviews and recording. Data analysis in research uses data collection, data reduction, data presentation and drawing conclusions. The research results show that Cirebon Elementary School implements school culture well. The school culture formulated and implemented by the school is the 3S culture (Smile, Greet, Greet, Polite) and 5K culture (Cleanliness, Security, Order, Beauty and Home). By forming a school culture that runs optimally, it can foster the character of discipline, creative character, character of love for the environment, character of social care, character of honesty, character of using time, character of tolerance, character of mutual respect, character of compassion and character of responsibility. These positive qualities must always be cultivated and continuously practiced so that all school staff have noble personalities.
“SHOW ME AND I KNOW HOW TO WRITE!” UNIVERSITY STUDENT WRITERS’ VOICES DURING THESIS WRITING
Critical writing in the contexts of academic writing is an interesting issue in the twenty-first century. In terms of thesis writing, student-writer and supervisor often come to a negotiation in order to gain high quality thesis. Of fifteen student-writers, two willingly joined and participated in the study. A good process of supervision conceptualizes on the students’ perception on their crucial periods of their study. Both research students and supervisors have to work effectively and efficiently in terms of the quality and quantity of the process of supervision. And it, therefore, is aimed to provide a phenomenon of how academic writing (thesis writing) needs to build student researchers’ autonomy.
TRADEMARK LEGAL PROTECTION IN THE HALAL CERTIFICATION PROGRAM FOR MSMES
The halal certification program has become important for Micro, Small, and Medium Enterprises (MSMEs) who want to market their halal products widely. However, in the context of trademark legal protection, MSMEs often face challenges in ensuring that their trademarks are properly protected in halal certification programs. This study aims to analyze the mechanism of trademark legal protection for MSMEs involved in halal certification programs. The research method used is literature study and policy analysis related to trademark legal protection and the implementation of halal certification programs for MSMEs. The results of the study show that cooperation between halal certification bodies and trademark protection agencies is very important to ensure that the trademark rights of MSMEs are effectively protected. The conclusion of this study is the importance of a better understanding of trademark legal protection for MSMEs involved in halal certification programs. Recommendations for relevant parties include increased cooperation between halal certification bodies and trademark protection agencies, as well as increased legal awareness for MSMEs on the importance of protecting their trademarks in the context of halal certification programs.
DIGITAL LITERACY BOOST: INTEGRATING ONLINE MAGAZINES FOR SENIOR HIGH SCHOOL IN INDONESIA
The advancement of technology has transformed education by providing numerous online media and resources. This mixed-method research explored the impact of integrating online magazines into the teaching of reading report texts in English for eleventh-grade students at a senior high school in Indonesia. The study assessed how online magazines affect students' reading skills, engagement, and digital literacy. Online magazines were used to address common challenges in reading, such as lack of interest and motivation. Quantitative data were collected from 100 students through a structured questionnaire designed to capture their perceptions and experiences. The findings indicated that online magazines significantly enhanced student engagement and interest. Many students reported feeling more enthusiastic about learning and found online magazines to be enjoyable media. Most students did not find online magazines tedious, and a majority noted that these resources made them more active during learning sessions. Furthermore, a substantial number of students observed improvements in their reading skills and unanimously agreed that online magazines increased their vocabulary. Qualitative data from interviews with ten teachers revealed an increase in students’ willingness to participate in reading activities and an improvement in their comprehension skills. The data suggest that online magazines effectively address reading difficulties by making the learning process more engaging and relevant to students' digital experiences. These findings highlight the potential of online magazines as a valuable educational tool, enhancing reading instruction and fostering positive student responses toward this innovative approach.
EXPLORING RELATIONSHIP BETWEEN READING AND WRITING SKILLS IN EFL STUDENTS
This study investigates the correlation between reading and writing skills among English as a Foreign Language (EFL) students. The method of the study is quantitative method. A sample of 58 students was selected using a non-probability sampling technique to determine the relationship between their reading and writing skills. This study used descriptive statistics to summarize the data and Pearson correlation analysis to test the hypothesis. The descriptive statistics revealed that the mean reading score was 64.95 with a standard deviation of 11.72, while the mean writing skill score was 63.45 with a standard deviation 10.34. Pearson correlation analysis revealed a significant positive correlation between reading and writing skills (r = 0.832, p < 0.001). These findings indicate that higher reading is strongly associated with better writing skills among EFL students. The implications of this study suggest that enhancing reading may contribute to improving writing skills, highlighting the interconnected nature of these language competencies in EFL education. Further research is recommended to explore the causal relationships and develop targeted instructional strategies that can simultaneously bolster reading and writing skills.
STUDENT ACTIVITIES IN DIFFERENTIATED MATHEMATICS LEARNING WITH THE TEACHING AT THE RIGHT LEVEL (TARL) APPROACH
This study aims to describe the activity implementation of the Teaching at the Right Level (TaRL) approach through differentiated learning in Mathematics subject matter statistics in class VIII. This research is included in qualitative descriptive research. The data sources used in this study are the learning process, mathematics teacher informants, documents related to Teaching at the Right Level (TaRL) through differentiated learning, and field notes on the learning process using the Teaching at the Right Level (TaRL) approach through differentiated learning. Data collection techniques were observation, and document analysis. The results of this study show that the implementation of the Teaching at the Right Level (TaRL) approach through differentiated learning is in accordance with the stages of the Teaching at the Right Level (TaRL) approach, namely classifying the learning needs of students, developing differentiated learning designs and implementation, and reflecting and evaluating learning.
THE IMPACT OF TRUTH OR DARE GAMES ON THE INTELLECTUAL DEVELOPMENT OF PRIMARY SCHOOL STUDENTS
This research activity was conducted to review the impact of Truth or Dare game on students' intellectual development at SD Negeri Bima Cirebon. The research method involved direct observation and the use of pre-test and post-test on grade III students. The research activities were conducted for one week (counting the preparation period). The data collected was processed in a descriptive way using statistical calculations. The results of the data showed that the Truth or Dare game was effective in increasing students' knowledge of ethical material. The average pre-test score was 82.30, while the average post-test score increased to 97.00. Most students felt happy and more excited when learning was done with this game media. The game not only improved knowledge, but also developed students' social skills and self-confidence. The researcher recommends the application of Truth or Dare game in various learning materials to reduce boredom and increase students' active participation. The learning-by-play method is proven to be effective in motivating students and making learning more interesting. Teachers are also expected to develop other game variations to maintain the diversity of learning methods and improve the overall quality of learning.
A Preliminary Study of Speech Acts in The Opening and Closing of Online Teaching Sessions
In the academic sphere, devising innovative teaching and learning (T&L) approaches that align with evolving educational norms is always an ongoing endeavour. Although online teaching is not a novel concept in academia, the COVID-19 pandemic has undeniably accelerated its widespread adoption and now many higher education institutions are fully integrating it into their curricula. Research on virtual student-instructor communication in online teaching is relevant to gaining deeper insights into how students and instructors adapt to this mode of T&L practice. This preliminary study explores the speech acts used by an instructor when opening and closing three online teaching sessions conducted via Google Meet platform. The findings indicate that directive speech acts are the most frequently utilised, while expressive speech acts appear the least.
Copyright (c) 2025 Cirebon International Conference on Education and Economics Proceeding
SPEAKING THROUGH CRISIS: ANALYSING LEADERSHIP ATTRIBUTES IN KHAIRY JAMALUDDIN’S COVID-19 UPDATES
The COVID-19 pandemic has brought global political leadership into sharp focus, highlighting how national leaders’ policy and communication choices directly impact the effectiveness of crisis response. While extensive research has explored the political dynamics of leadership (Haslam et al., 2021), less attention has been given to the specific attributes that enable leaders to communicate effectively with the public during a global crisis. This study aims to examine the leadership attributes demonstrated by Khairy Jamaluddin in his COVID-19 daily update press conferences. Using discourse analysis and a qualitative approach, the study analyses three press conference videos to understand how he constructed and conveyed his leadership traits. The findings reveal that Khairy Jamaluddin consistently exhibited key leadership attributes in his speeches, which played a crucial role in fostering public trust.