Hotmauli Rajagukguk. “THE IMPACT OF BOYCOTT ON FINANCIAL PERFORMANCE AND MARKET REACTION AT PT UNILEVER INDONESIA”. Cirebon International Conference on Education and Economics Proceeding 1, no. 1 (July 30, 2024): 73–78. Accessed June 12, 2026. https://conference.ugj.ac.id/index.php/cicee/article/view/9287.